Rajnigandha Silver Pearls required a new TVC for the launch of their new brand ambassador - Anushka Sharma. The message that needed to be conveyed was Achchai Ki Ek Alag Chamak Hoti Hai. This TVC is based on a small act of goodness done instinctively by Anushka that has a huge impact. The insight comes from how we react when we see someone in trouble. A person who is naturally
kindhearted will automatically reach out to help, without a second thought. It is this goodness that makes them a better person, which is also what the brand says – “Dil bada toh tu bada”.
Youtube Link: https://www.youtube.com/watch?v=mOpgCrmkvKQ
